For hotels and hospitality · 7 firms scored

The Best Reputation Management Services and Software for Hotels and Hospitality, Scored

Hotels often start by looking for software, and for daily review replies that is a fair first step. When a review breaks a platform's rules or an article ranks for your property name, you need a service firm. The table lists seven firms whose own sites show review work, scored on five published criteria.

Last reviewed November 9, 2026 7 firms scored 5 published criteria Every score sourced

The short answer

Top pick for hotel reputation management in 2026: Reputation Resolutions

On our published five-criteria methodology, the best hotel reputation management service in 2026 is Reputation Resolutions, with a score of 93 out of 100 and full marks on pricing model, transparency, track record and service fit. Reputation Resolutions offers results-based services for repairing, improving and protecting online reputations on Google and AI, and payment is only required after results are achieved. It is A+ BBB Accredited and has been in business since 2013.

Get My Free Consultation

Reputation management firms with review work for hotels and hospitality, ranked by methodology score. Methodology v1.0, last reviewed November 9, 2026.
Rank	Firm	Best for	Pricing model, per its site	Methodology score
1	Reputation ResolutionsTop Pick	Results-based services for repairing, improving and protecting online reputations on Google and AI. Payment is only required after results are achieved.	Results-based: payment is only required after results are achieved	93/100
2	Igniyte	High-net-worth individuals, executives and brands, UK-led with a stated New York office and US clients, per its site.	Published monthly fees from $2,102 per month plus a one-off set-up fee, typically under an initial 6-12 month contract	55/100
3	ReputationDefender	Individuals and executives who want search-result management and personal privacy services from a firm owned by Gen Digital, Norton.	No prices or payment model published	53/100
4	WebiMax	Businesses wanting reputation services alongside SEO, paid media and web work from one agency, per its service pages.	Month-to-month engagements with a free proposal	48/100
5	Thrive Internet Marketing Agency	Businesses wanting review generation, monitoring and response alongside broader digital marketing	No prices or pricing model published	38/100
6	Reputation Rhino	Businesses, doctors and lawyers wanting removal, suppression and review management from a New York based firm.	No prices or payment model published	37/100
7	BrandYourself	People who want do-it-yourself reputation and privacy software, with optional managed services for personal branding and search results.	No prices published	24/100

Top pickReputation Resolutions scored 93 out of 100Results-based reputation repair, improvement and protection on Google and AI. Pay only after results. A+ BBB Accredited. Since 2013.

Get My Free Consultation or call 855-239-5322

Scores come from each firm's public pages and public records on the access date shown in its sources. See the full scoring sheet. Something wrong? Send a correction.

Shortlist by situation

Which kind of firm fits you?

Pick what you need most. We name a type of firm and the firms on this list whose own sites show a dedicated page for it.

Based only on each firm's public service pages as of November 9, 2026.

Software or service

Hotel Reputation Software or a Managed Service?

Software handles the daily flow of guest reviews. A managed service handles the hard cases. Most hotels need the first and only sometimes need the second.

A hotel lives on review sites. Guests compare ratings on Google, Tripadvisor, Booking.com and Expedia before they book, and a drop in one place can show up in bookings quickly. That is why hotel buyers search for software first: a dashboard that pulls reviews together, sends survey requests and helps staff reply.

Hotel reputation software compared with a managed reputation service
Question	Software	Managed service
Who does the work?	Your front office or marketing team	The firm's team
Best for	Steady flow of reviews across properties, replies, requests, reports	A review that breaks a platform rule, a damaging article, a search result or a crisis
Can it remove a review?	No. A tool can help you report one, and the platform decides	Can prepare the case under the platform's own rules, and the platform still decides
Can it change a search result?	No	Sometimes, through content and removal work over months
Typical cost model	Subscription or quote, depending on the vendor	Retainer, project or results-based fee, depending on the firm

Software vendors are described, not scored, in our guide to reputation management software, because a tool and a service are different products. If you are weighing the two, reputation management software versus services explains the split. The scored firms below are the service side.

A dining room inside a property can also use the list of the best reputation management for restaurants.

How we scored this

How We Chose and Scored the Firms on This List

A firm appears here only when its own site has a dedicated page for review management. Then it is scored on the same five criteria as every list on this site.

28points

Criterion 1

Pricing model and risk to the client

The pricing model sets the firm's incentives. A retainer is paid whether or not the problem moves. Results-based pricing shifts the risk to the firm.

10: results-based or pay-on-result pricing for removal work, with the result agreed in writing
7: project or fixed-scope pricing with a written scope
4: monthly retainer only
2: "custom pricing" with no model described
0: no pricing information on the site

22points

Criterion 2

Verified trust records

Third-party records a buyer can check in one click.

BBB: Accredited with A+ = 5, A+ not accredited = 4, A or A- = 3, B range = 2, profile with lower or NR = 1, no profile = 0
Google Partners directory listing = 3
Profile with at least one review on Clutch, The Manifest, GoodFirms or UpCity = 2

17points

Criterion 3

Transparency about who they are

Firms that name their people and location are accountable.

Named founder or leadership with photos = 3
Street address on the site = 2
Phone number on the site = 1
Named team beyond the founder = 2
Terms or engagement page describing the process = 2

17points

Criterion 4

Track record you can date

Longevity is a weak but real signal, and it is checkable.

Founding year stated and confirmed by Wayback or a registry: 13+ years = 10, 10 to 12 = 8, 7 to 9 = 6, 4 to 6 = 4, under 4 = 2
Year stated but not confirmable = half points
No year = 0

16points

Criterion 5

Service fit for the problems people bring

A buyer needs the firm to cover their problem.

One point each for a dedicated public page on: news article removal, review removal or disputes, search suppression, review management, social media removal, mugshot or record removal, executive or personal reputation, crisis response, AI answer reputation, monitoring

We chose review management as the entry test because reviews are the first problem a hotel brings. We did not choose it to help any firm. A firm with no review management page is left out of this table and may still appear on other lists on this site. Read the full methodology.

No firm here is scored on hotel experience

Hospitality experience is not a scored criterion, because we cannot check it from outside. Treat it as a first call question, using the list further down.

Want an expert to look at your situation today?Reputation Resolutions reviews what is showing up and tells you plainly what can change. Free, confidential, no obligation.

Get My Free Consultation 855-239-5322

The review sites

What Each Guest Review Site Says: A Policy Table

Each platform sets its own rules for who may review, how owners reply and when a review can come down. The table summarizes what each platform's own pages say. Always check the current page before you act.

Guest review platforms and what their own pages say about owner replies and removals
Platform	Owner replies	When a review may be removed
Google	You must verify the business to reply. Google says replies usually take up to 10 minutes to be reviewed, and sometimes up to 30 days	You can flag a review you believe violates Google's content policies. Google decides
Tripadvisor	Owners can post a management response. Responses must follow Tripadvisor's guidelines	Its owner guidance names three cases: posted to the wrong property, breaks its guidelines or looks suspicious. Owners report it and Tripadvisor decides
Booking.com	Partners can respond to guest reviews through the partner tools	Booking.com says it removes reviews only in narrow cases, such as no shows and comments that break its guidelines. A removed comment does not change the score
Expedia	The post stay reviews tool in Partner Central lets you reply. Expedia recommends replying within 24 hours	Check Partner Central for the current policy

Two points in that table are worth saying twice. First, no platform lets an owner delete a review because it is negative. Second, the platform makes every removal decision. A software vendor or a firm can prepare a clean report, and nothing more.

We read Google's and Expedia's pages directly. Tripadvisor and Booking.com restrict automated access to their help pages, so those two rows rest on the text of their own pages as returned by search. Confirm the exact wording on the linked pages before you rely on it.

A Strip property can also read the list of the best reputation management companies in Las Vegas.

The math

How OTA Rating Math Affects You

Booking.com says its score comes from the overall guest score over a rolling window of about three years. Google says more reviews and positive ratings can help local ranking. Each platform counts differently.

Booking.com's partner help describes the Guest Review Score as an average of guests' overall scores over the past 36 months, rated from 1 to 10. Optional category ratings, such as cleanliness or location, are shown but do not count toward the headline score. The practical lesson is that one bad month will drop out of the window, while a steady flow of fresh reviews does the most work.

On Google, the local ranking page says more reviews and positive ratings can help your business's local ranking, and that there is no way to pay for a better position. So the same habits help in every channel: ask every guest, ask in the same way and reply to every review.

We found no published formula for the overall property score on Expedia or Tripadvisor in the pages we could read, so we state none. If a vendor tells you it knows the exact math, ask for the source.

Properties also depend on map results, which the guide to local SEO and reputation management covers.

Many properties

Multi Property Reporting: What to Ask For

A group needs one view across every property. The best reports let a regional manager see problems before a guest does.

One dashboard that shows reviews from every site by property
Alerts for a new review below a score you choose, sent to the right manager
A reply queue with an owner and a clock for each review
A monthly report by property: new reviews, replies sent, topics that repeat
Role limits, so a reply to a sensitive complaint needs approval
A clear record of every report you filed to a platform and the answer

Software usually covers this. A firm adds judgment on the few reviews a week that need a policy case. Ask for both in writing.

A property in South Florida can also read the list of the best reputation management companies in Miami.

Replies

How to Respond to a Bad Hotel Review: Templates by Complaint Type

A good reply is short, calm and useful to the next guest who reads it. Write it for them, not for the reviewer. Never share a guest's personal details in public.

Expedia advises replying by name, thanking the guest, avoiding a copy and paste answer and, for a negative review, avoiding defensiveness and focusing on next steps. The templates below follow that advice. Edit every one so that it sounds like your hotel and matches your facts.

Cleanliness complaint

Thank you for telling us about this. Cleanliness is a basic promise and we are sorry the room fell short. We have shared your comments with our housekeeping lead and checked the standards for that floor. Please contact our general manager at the address on our site so we can learn more.

Noise complaint

Thank you for the feedback. A quiet night matters, and we are sorry yours was disturbed. We are looking at how we handle noise reports on that side of the building. If you stay again, please ask us for a room away from the street.

Staff service complaint

We appreciate you raising this. Our team aims to be helpful and welcoming, and we are sorry that was not your experience. We have shared your comments with the department head. We would welcome a chance to hear more through our contact page.

Fees, billing or price complaint

Thank you for letting us know. We want charges to be clear before arrival. We are reviewing how our fees are shown on our site and at booking. Please contact our front office team with your booking reference so that we can look into the details privately.

Booking or reservation mix up

We are sorry about the problem with your reservation. We take booking errors seriously and are checking how this happened. Please contact our reservations team and we will review it with you directly.

A review that looks false or is about the wrong property

Thank you for writing. We cannot match the details here to a stay at this property. We would like to look into it, so please contact us. We have also asked the platform to review the post under its own guidelines.

Notice what the templates leave out. They do not argue facts, name the guest or offer a gift in exchange for a changed review. Google calls offering free or discounted goods or services for reviews strictly prohibited.

Can a hotel remove a review?

What a Firm Can Do for a Hotel, and What Nobody Can

Every promise has a limit. A firm that states both is giving you the useful half of the picture.

What a good firm can do

Spot reviews that break a platform's published rules and document the case
Help you set a reply policy and train staff to follow it
Ask real guests for reviews in a compliant way
Build and promote accurate content about your property so it ranks higher
Put the scope, the pricing model and the timeline in writing

What nobody can do

Delete a review because it is negative or because you disagree with it
Force Tripadvisor, Google, Booking.com or Expedia to act
Promise a review will come down or a result will land in a set place
Write, buy or sell reviews for you
Send only happy guests to a public review page

The last two rows are hard limits. Fake reviews, bought reviews, insider reviews and review suppression put a property at risk, and platforms act on them. Ask any firm to say plainly that it does none of these.

For the firms with a dedicated page on review removal, see the best Google review removal services. For restaurants and other businesses with the same review problem, see the best business reputation management agencies.

Choosing

Questions to Ask a Firm Before You Sign

Ask these on the first call. The answers sort the firms quickly.

Which of my review problems can be reported under a platform's published rules, and which cannot?
How do you ask guests for reviews, and do you ever filter who gets the request?
Will anyone reply to a review in my hotel's name, and who approves it?
How do you report across several properties?
How are you paid, and what does the contract say if nothing changes?
Who works on my account, and how long do you keep my files?

Our questions to ask any reputation firm is a longer list.

Pricing

How Reputation Work Is Priced

A monthly retainer pays for effort. A results-based fee pays for an agreed result. Ask which one you are signing.

Pricing models for hotel reputation work
Model	How it works	Who carries the risk
Monthly retainer	You pay each month for ongoing work	You do, whether or not anything changes
Per project	A fixed fee for a defined task	Shared, depending on how finished is defined
Results-based	A result is agreed in writing and you pay when it happens	The firm, for the agreed result

Each firm card shows the pricing model its own site describes, with the date we checked. We never estimate what a firm charges.

Reputation Resolutions describes this work on its negative review removal page. It offers results-based services for repairing, improving and protecting online reputations on Google and AI, and payment is only required after results are achieved. The result is agreed in writing before work starts. It is A+ BBB Accredited, has been in business since 2013 and works with clients in 40+ countries. Typical removals take 30 to 60 days, and no firm can promise an outcome.

Shortlist by situation

Which kind of firm fits you?

Pick what you need most. We name a type of firm and the firms on this list whose own sites show a dedicated page for it.

Based only on each firm's public service pages as of November 9, 2026.

The overall top reputation management firms of 2026 list scores the same firms on the same five criteria.

Firm by firm

Every Firm, With Its Evidence

Each card shows what the firm's own site says it does, what its site does not list, its pricing model as published, and the source links behind every score.

Reputation Resolutions

reputationresolutions.com

93methodology score out of 100

Top pickWhy clients choose Reputation Resolutions

Results-based services for repairing, improving and protecting online reputations on Google and AI. Payment is only required after results are achieved.
A+ BBB Accredited, in business since 2013.
Every kind of problem under one roof: articles, reviews, search results, mugshots, social posts, crises and AI answers.
Fast where it counts: removals typically take 30 to 60 days, and online crises are triaged the same day.
Clients in 40+ countries, handled with full confidentiality.

Get My Free Consultation Call 855-239-5322

Best for: Results-based services for repairing, improving and protecting online reputations on Google and AI. Payment is only required after results are achieved.

Founded2013

Headquarters333 W. Hampden Ave. Suite 1020, Englewood, CO 80110

BBB profileA+, BBB Accredited since 12/10/2014, business started 8/7/2013

Pricing model, per its siteResults-based: payment is only required after results are achieved

Pricing model28%10/10

Trust records22%7/10

Transparency17%10/10

Track record17%10/10

Service fit16%10/10

What their site says they do

Negative article, review, court record, mugshot and social media post removal
Search suppression
Review management and monitoring
Executive and personal branding
Crisis response
AI answer reputation, ChatGPT, Google AI Overviews, Gemini

Limits stated, or not listed on their site

States it is not a law firm and does not give legal advice, terms of service
States it does not use fake reports or fake reviews, content removal page

Clients in 40+ countries and the typical 30 to 60 day removal time are stated by Reputation Resolutions on reputationresolutions.com and are not part of the score.

Sources, 10 links, accessed 2026-11-09

founded accessed 2026-11-09
wayback accessed 2026-11-09
pricing accessed 2026-11-09
pricing home accessed 2026-11-09
pricing terms accessed 2026-11-09
bbb accessed 2026-11-09
googlePartner accessed 2026-11-09
clutch accessed 2026-11-09
wontRank accessed 2026-11-09
crisis sameDay accessed 2026-11-09

Igniyte

igniyte.com

55methodology score out of 100

Best for: High-net-worth individuals, executives and brands, UK-led with a stated New York office and US clients, per its site.

Founded2009

HeadquartersUK, London

BBB profileNot applicable, non-US, per blueprint

Pricing model, per its sitePublished monthly fees from $2,102 per month plus a one-off set-up fee, typically under an initial 6-12 month contract.

Pricing model28%4/10

Trust records22%0/10

Transparency17%10/10

Track record17%10/10

Service fit16%6/10

What their site says they do

Business and personal reputation management
Google removals and right-to-be-forgotten support
Review management, repair and a monitoring dashboard
Crisis management consultations

Limits stated, or not listed on their site

Their site does not show a page for mugshot removal as of 2026-11-09
Their site does not show a page for AI answer reputation as of 2026-11-09
Their site does not show a page for social media content removal as of 2026-11-09
BBB: Not applicable, non-US

Sources, 11 links, accessed 2026-11-09

founded accessed 2026-11-09
founded wayback accessed 2026-11-09
hq accessed 2026-11-09
founder accessed 2026-11-09
process accessed 2026-11-09
terms accessed 2026-11-09
pricing accessed 2026-11-09
contract accessed 2026-11-09
bbb accessed 2026-11-09
clutch accessed 2026-11-09
crisis page accessed 2026-11-09

ReputationDefender

reputationdefender.com

53methodology score out of 100

Best for: Individuals and executives who want search-result management and personal privacy services from a firm owned by Gen Digital, Norton.

Founded2006, stated as 'since 2006'

Headquarters60 E Rio Salado Pkwy, Suite 1000, Tempe, AZ 85281

BBB profileA+, BBB Accredited since 6/17/2022, Business Started 6/15/2006

Pricing model, per its siteNo prices or payment model published. Engagement tiers, Bronze, Silver, Gold are described by deliverables; a specialist recommends an option after a call. Site says VIP work is 'very expensive'.

Pricing model28%2/10

Trust records22%7/10

Transparency17%5/10

Track record17%10/10

Service fit16%4/10

What their site says they do

Search result suppression and removal where possible
VIP Special Projects for brands, executives and public figures
Personal privacy and people-search site removal
Small-business review generation and monitoring

Limits stated, or not listed on their site

Their site does not show a page for review removal as of 2026-11-09
Their site does not show a page for crisis response as of 2026-11-09
Their site does not show a page for AI answer reputation as of 2026-11-09
Their site does not show a page for mugshot or social media content removal as of 2026-11-09
States it cannot promise success in every case

Sources, 12 links, accessed 2026-11-09

founded accessed 2026-11-09
wayback accessed 2026-11-09
owner accessed 2026-11-09
pricing accessed 2026-11-09
bbb accessed 2026-11-09
googlePartner accessed 2026-11-09
clutch accessed 2026-11-09
address accessed 2026-11-09
terms accessed 2026-11-09
vip accessed 2026-11-09
reviewMgmt accessed 2026-11-09
noCrisisPage accessed 2026-11-09

WebiMax

webimax.com

48methodology score out of 100

Best for: Businesses wanting reputation services alongside SEO, paid media and web work from one agency, per its service pages.

Founded2008

Headquarters198 US Highway 9, Suite 201, Manalapan, NJ 07726

BBB profileA+, not BBB-accredited, bbbMember false

Pricing model, per its siteMonth-to-month engagements with a free proposal; no prices published.

Pricing model28%4/10

Trust records22%6/10

Transparency17%3/10

Track record17%5/10

Service fit16%6/10

What their site says they do

Reputation management, monitoring, review management and review removal
Content removal and personal info removal
Crisis management with a 24/7 hotline
SEO, PPC, social, web and AI search optimization

Limits stated, or not listed on their site

Their site does not show a page for mugshot removal as of 2026-11-09, mentioned within the content-removal page only
Their site does not show a page for dedicated social media content removal as of 2026-11-09
Their site does not show a page for named leadership as of 2026-11-09

Sources, 6 links, accessed 2026-11-09

founded accessed 2026-11-09
address accessed 2026-11-09
bbb accessed 2026-11-09
clutch accessed 2026-11-09
crisis page accessed 2026-11-09
policy removal accessed 2026-11-09

Thrive Internet Marketing Agency

thriveagency.com

38methodology score out of 100

Best for: Businesses wanting review generation, monitoring and response alongside broader digital marketing

FoundedNot verified

HeadquartersArlington, Texas

BBB profileA+, BBB Accredited, Arlington TX

Pricing model, per its siteNo prices or pricing model published; site says affordable pricing and no long-term contracts.

Pricing model28%2/10

Trust records22%7/10

Transparency17%1/10

Track record17%5/10

Service fit16%4/10

What their site says they do

Online reputation management and reputation repair
Review generation, monitoring and response
Social media reputation management
Franchise and white-label reputation management

Limits stated, or not listed on their site

Their site does not show a page for crisis response as of 2026-11-09
Their site does not show a page for mugshot or executive reputation as of 2026-11-09
Their site does not show a page for AI answer reputation as of 2026-11-09

Sources, 9 links, accessed 2026-11-09

hq accessed 2026-11-09
pricing orm accessed 2026-11-09
clutch accessed 2026-11-09
founder accessed 2026-11-09
terms accessed 2026-11-09
svc repair accessed 2026-11-09
svc reviewgen accessed 2026-11-09
svc monitor accessed 2026-11-09
svc social accessed 2026-11-09

Reputation Rhino

reputationrhino.com

37methodology score out of 100

Best for: Businesses, doctors and lawyers wanting removal, suppression and review management from a New York based firm.

FoundedNot verified

Headquarters442 5th Ave #1075, New York, NY 10018

BBB profileA+, NOT BBB Accredited, Business Started 7/18/2011

Pricing model, per its siteNo prices or payment model published; cost 'depends on the complexity of the project'. Site describes a 30-day money-back offer.

Pricing model28%2/10

Trust records22%6/10

Transparency17%8/10

Track record17%0/10

Service fit16%3/10

What their site says they do

Removal and suppression of negative search results
Reputation repair
Business review management
Industry pages for businesses, doctors and lawyers

Limits stated, or not listed on their site

Their site does not show a page for crisis response as of 2026-11-09
Their site does not show a page for AI answer reputation as of 2026-11-09
Their site does not show a page for mugshot or social media content removal as of 2026-11-09
Their site does not show a page for reputation monitoring as of 2026-11-09

Sources, 11 links, accessed 2026-11-09

wayback accessed 2026-11-09
pricing accessed 2026-11-09
outcome terms accessed 2026-11-09
bbb accessed 2026-11-09
googlePartner accessed 2026-11-09
clutch accessed 2026-11-09
founder accessed 2026-11-09
phone accessed 2026-11-09
terms accessed 2026-11-09
suppression accessed 2026-11-09
reviewMgmt accessed 2026-11-09

BrandYourself

brandyourself.com

24methodology score out of 100

Best for: People who want do-it-yourself reputation and privacy software, with optional managed services for personal branding and search results.

FoundedNot verified

Headquarters336 W. 37th St, STE 1200, New York, NY 10018, labelled mail address

BBB profileD-, NOT BBB Accredited, Business Started 10/15/2009

Pricing model, per its siteNo prices published. Managed services are quoted after a consultation; personal branding is priced in tiers by number of deliverables. Software has a free scan.

Pricing model28%2/10

Trust records22%1/10

Transparency17%3/10

Track record17%0/10

Service fit16%7/10

What their site says they do

Reputation management software and free scan
Managed negative search result services and de-indexing audit
Review management
Social media clean-up software
Data broker removal
Personal branding services

Limits stated, or not listed on their site

Their site does not show a page for crisis response as of 2026-11-09
Their site does not show a page for AI answer reputation as of 2026-11-09
Their site does not show a page for mugshot removal as of 2026-11-09
Site says it focuses on review management it can control rather than on removing reviews

Sources, 10 links, accessed 2026-11-09

wayback accessed 2026-11-09
pricing accessed 2026-11-09
pricing quote accessed 2026-11-09
bbb accessed 2026-11-09
googlePartner accessed 2026-11-09
leadership accessed 2026-11-09
address accessed 2026-11-09
team accessed 2026-11-09
terms accessed 2026-11-09
deadLink accessed 2026-11-09

FAQ

Questions Buyers Ask

Straight answers. If yours is not here, a Reputation Resolutions specialist will answer it on the phone, free.

Call 855-239-5322 or read how we score

What is the best hotel reputation management service in 2026?

How do hotels manage online reputation?

They claim and verify their profiles, ask every guest for a review the same way, reply to every review in a calm and short way, and watch every site in one place. Hard cases, such as a rule breaking review or a damaging article, go to a firm.

Can a hotel remove a Tripadvisor review?

Not by itself. Tripadvisor's owner guidance names three cases where a review may come down: it was posted to the wrong property, it breaks the guidelines or it looks suspicious. Owners report it and Tripadvisor decides. Disagreeing with a review is not a reason.

How do you respond to a bad hotel review?

Thank the guest, apologize for what you can, say what you are doing and offer a private way to continue. Expedia advises avoiding a copy and paste answer and being defensive. Never reveal personal details in public.

Does replying to reviews help my ranking?

Google says positive reviews and helpful replies can help a business stand out, and that more reviews and positive ratings can help local ranking. Replies also help the guests who read your page, whatever the ranking effect.

How does Booking.com calculate the guest review score?

Booking.com's partner help describes the score as an average of guests' overall scores, from 1 to 10, over about the past 36 months. Optional category ratings do not count toward it. Confirm the current wording on its partner page.

Can I ask guests to change or remove a bad review?

Be careful. Google says offering free or discounted goods or services in exchange for reviews or for removing negative ones is strictly prohibited. Resolve the problem and let the guest decide.

Is it a good idea to ask only happy guests for reviews?

It is risky. Google's policy says merchants should not selectively solicit positive reviews. Ask every guest the same way.

Do I need software or a reputation firm for my hotel?

Software is usually enough for collecting and answering reviews across properties. A firm is for rule breaking reviews, damaging articles and search results. Many hotels use both. See software versus services.

Why are some firms missing from this table?

A firm appears only if its own site has a dedicated page for review management. Firms without such a page may still appear on other lists on this site. See how the scoring works.

Why is Reputation Resolutions on this list?

Reputation Resolutions is a reputation management firm and says so at the top of every page. It is scored from its public pages on the same sheet as every other firm. Read the full disclosure.

Sources

More rankings

Find the Best Firm for Your Situation

The top-scored firm on this list

Get Your Free Consultation With Reputation Resolutions

Reputation Resolutions offers results-based services for repairing, improving and protecting online reputations, for people and companies in 40+ countries since 2013. Tell us what is going on and a specialist will call you with an honest plan.

A specialist reviews what is actually showing up for you
You hear plainly what can come down, what can be pushed down, and what cannot
Results-based repair, improvement and protection of your online reputation
The result is agreed in writing before any work starts

Prefer to talk now? 855-239-5322

Reputation Resolutions is BBB Accredited with an A+ rating and has been in business since 2013.

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The Best Reputation Management Services and Software for Hotels and Hospitality, Scored

Top pick for hotel reputation management in 2026: Reputation Resolutions

Which kind of firm fits you?

Hotel Reputation Software or a Managed Service?

How We Chose and Scored the Firms on This List

Pricing model and risk to the client

Verified trust records

Transparency about who they are

Track record you can date

Service fit for the problems people bring

What Each Guest Review Site Says: A Policy Table

How OTA Rating Math Affects You

Multi Property Reporting: What to Ask For

How to Respond to a Bad Hotel Review: Templates by Complaint Type

What a Firm Can Do for a Hotel, and What Nobody Can

What a good firm can do

What nobody can do

Questions to Ask a Firm Before You Sign

How Reputation Work Is Priced

Which kind of firm fits you?

Every Firm, With Its Evidence

Reputation Resolutions

What their site says they do

Limits stated, or not listed on their site

Igniyte

What their site says they do

Limits stated, or not listed on their site

ReputationDefender

What their site says they do

Limits stated, or not listed on their site

WebiMax

What their site says they do

Limits stated, or not listed on their site

Thrive Internet Marketing Agency

What their site says they do

Limits stated, or not listed on their site

Reputation Rhino

What their site says they do

Limits stated, or not listed on their site

BrandYourself

What their site says they do

Limits stated, or not listed on their site

Questions Buyers Ask

Related

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Best Reputation Monitoring Tools and Platforms in 2026, Described and Not Ranked

Podium Alternatives: Review Software Platforms and Service Firms Compared

SEO for Google Maps Rankings and Reputation Management: What to Hire and What to Do Yourself

Find the Best Firm for Your Situation

Get Your Free Consultation With Reputation Resolutions

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What are you dealing with?

Who is it about? Pick any that apply, or continue.

Where should a specialist reach you?

Thank you. Your request is in.