- White label means the vendor's product wears your name, logo and often your domain.
- These platforms handle review requests, monitoring, replies and reporting. They do not remove content.
- Pricing is published by some vendors and quoted by others. We show only what each page says.
- If you collect reviews for a client, the process you set up is your responsibility.
- Resell the software job. Refer the removal and crisis job. The decision table below shows where the line falls.
In this guide
Top pick for agency reputation management partners in 2026: Reputation Resolutions
Scored 93 out of 100 on our five-criteria methodology, the highest of any firm we rank for reputation management. Results-based services for repairing, improving and protecting online reputations on Google and AI, and payment is only required after results are achieved. A+ BBB Accredited, in business since 2013.
What White Label Reputation Management Means
A vendor builds the tool. You put your brand on it and sell it to your clients.
In white label reputation management, a software vendor supplies the platform and you present it as your own. Your client sees your logo, and often your web address, on the dashboard and on reports. You handle the relationship and the vendor runs the machinery.
Agencies offer this for a simple reason. Business owners already understand why reviews matter, and the work repeats every month. It is a steady line of revenue for an agency that already serves local businesses.
What it does not mean is that you can fix any reputation problem. The tool sends requests, collects reviews, shows replies and reports on trends. Removing content is a different job, covered in the decision table below.
The Main Platforms, From Their Own Pages
Each row summarizes the vendor's page on the access date. We did not test any of these products, and the order is alphabetical.
| Platform | What its page says | Pricing shown on the page |
|---|---|---|
| Birdeye | Describes an agency and reseller program, and says reseller terms sit on a separate page. The partners page does not use the words white label. | No partner pricing on the page. It links to general pricing. |
| Grade.us | Says everything can appear on your own domain with no trace of the vendor, and that a premium dashboard can carry the agency's logo. | Agency plan listed at $400+ a month for 10+ seats, and a premium white label dashboard at $440 a year, free at 100 seats. Confirm current figures with the vendor. |
| ReviewTrackers | Says agencies can resell its tools. The page we read does not mention white label. | No terms for resellers on the page. |
| Synup | Describes a product with your brand, your domain and a branded client portal, plus a command center for many clients. | No figures on the page we read. A separate pricing page and a free trial are mentioned. |
| Vendasta | Describes a marketplace of rebrandable products and a branded client portal, for agencies, franchisors and resellers. | No prices on the page. A free 14-day trial is mentioned. |
Other platforms people ask about, such as Reputation.com, Podium and Yext, are described on our software guide and on their own pages. We do not rank any of them. Vendors change terms often, so check each one's current page before you commit.
For one named platform, see the page on alternatives to Podium.
Ready to Fix What People See When They Search You?
Talk to a specialist at Reputation Resolutions, the top-scored firm on this list. You get a straight answer on what can be removed, what can be pushed down, and what it will take. Every service, from repairing to improving to protecting your reputation, is results-based and agreed in writing.
Questions to Ask Before You Resell
The sales page rarely answers these. Ask in writing.
- Who owns the client's review data and contact list if you leave the vendor?
- Can the client keep their listings and review profiles if you cancel?
- What is the minimum seat count, and what happens when a client leaves?
- Do you pay per client, per location or per user, and is there a setup fee?
- Can you remove the vendor's name from reports, emails and the client login?
- Which review sites does it cover, and which does it not?
- How do review request settings work, and can they filter who is asked?
- What support will you get when your client has a problem?
The Grade.us page we read covers hosting and branding but does not address who owns client data. That is typical. It is a question for you to ask every vendor, not one to assume.
Agencies weighing a named platform can read about alternatives to Reputation.com.
If You Collect Reviews for a Client, Keep the Process Clean
A tool does not change who is responsible for how it is used. Fake and bought reviews and filtered requests put your client at risk.
Platforms such as Google remove fake reviews and reviews posted in exchange for a reward. A review process built on real customers avoids that.
- Ask actual customers about their own experience and never write reviews yourself
- Do not offer money or gifts in exchange for a particular kind of review
- Do not set up a flow that sends only happy customers to a public review site while others are kept off it
- Do not run review pages your own client controls and present them as separate
- Keep a record of what you sent and when
Resell or Refer: A Decision Table
Resell what software does. Refer what needs a person to write a case.
| Client problem | Resell software | Refer to a service firm |
|---|---|---|
| Too few reviews | Yes. Review requests fit | Not needed |
| Slow replies to reviews | Yes. An inbox and reply tools fit | Only if you want it fully handled for them |
| Wrong address or phone on listings | Yes. Listings tools fit | Not needed |
| A review that breaks a platform's rules | Software cannot remove it | Yes. A written case is needed |
| A damaging news article | No. Software cannot remove it | Yes |
| A bad search result for the owner's name | No | Yes |
| A story spreading fast | No. Monitoring only warns | Yes. See crisis firms |
| Regular reporting on review trends | Yes | Not needed |
Can an agency remove reviews for a client? Only by following the platform's own process. Google says it reviews flagged content against its policies and removes what breaks them, and that is the route, not a private channel. See the best Google review removal services for firms scored on that work, and software versus services for the full split.
A Referral Option for the Work Software Cannot Do
A good referral keeps your client and gives you a trusted place to send the hard cases.
When a client needs a removal or a crisis handled, you want a partner who is clear on cost and on what cannot be promised. Our main ranking scores the firms on five published criteria, and the best business reputation management agencies covers business needs.
Reputation Resolutions, which publishes this site, describes its work this way. Results-based services for repairing, improving and protecting online reputations on Google and AI. Payment is only required after results are achieved. Reputation Resolutions is A+ BBB Accredited, has been in business since 2013 and works with clients in 40+ countries. Typical removals take 30 to 60 days, and no firm can promise an outcome. For review problems, see its negative review removal page. Ask any firm, this one included, for the terms in writing before you refer a client.
Agencies that handle map ranking for clients can read about local SEO agency or reputation firm for the scope split.
Ready to Fix What People See When They Search You?
Talk to a specialist at Reputation Resolutions, the top-scored firm on this list. You get a straight answer on what can be removed, what can be pushed down, and what it will take. Every service, from repairing to improving to protecting your reputation, is results-based and agreed in writing.
- Grade.us, review management software for agencies, accessed 2026-11-09
- Synup, guide to white label reputation management, accessed 2026-11-09
- Vendasta, homepage, accessed 2026-11-09
- Birdeye, partners page, accessed 2026-11-09
- ReviewTrackers, homepage, accessed 2026-11-09
- Google Maps contributed content policy, flagging and removal
Anthony Will
Founder and CEO, Reputation Resolutions
Anthony Will founded Reputation Resolutions, the publisher of this site, and has worked in online reputation management since 2013. He reviews the methodology and every scoring change.